maximize your potential
“… I also want to tell you that the Xfinity takeover ad was a huge hit- they attributed the success to the artwork!!! NICE WORK!! … keep that in mind while designing next year’s ads (I know, already thinking about next year and we aren’t even done with 2013!). THANK YOU!”
New England Expos
We work extensively with you the client to ensure that your vision comes to life and your project is delivered “right the first time”.
How We Work Together
We know that working with a designer for the first time often prompts a few questions. Sometimes more than a few concerns, too. How successful will we be in interpreting your needs? How can we do it most effectively? How can we do it most efficiently? How much will it cost?
- Like all service based companies, our invoices are based on the time we invest in a project. Currently we bill our time at $60 per hour. Small four color print ads, simple banners and business cards can sometimes be done in under two hours. Larger projects such as logo creation can range from a low of a few hundred dollars up to a few thousand dollars, depending on our clients’ needs and budgets. We always provide a detailed proposal and estimate for approval before starting. We adhere to our estimates unless specifications change. A 50% deposit is required prior to the rough concept presentation.
Laying The Foundation
- The first thing we do is schedule an information-gathering meeting. We are interested not only in deadlines, budget and job specifications, but also in your preferences, target audience, and objectives. And, of course, we will want to know all the user features and benefits of the product.
- This process is crucially important. It will help you sharpen your focus and objectives, and it will help us ensure that what we produce is not only creatively excellent, but strategically targeted.
Developing The Right Ideas
- Despite popular misconceptions, good creative work doesn’t often come in a flash of inspiration; usually it comes from lots of trial and error. On larger projects, we take the time to consider several concepts, work them through, try them out. Then revise them. In addition, there are usually some practical and functional ends we need to tie up before submitting our ideas such as sub-contractor availability, printing estimates, scheduling requirements, etc.
- All this, plus the need to schedule our workflow in a businesslike fashion, means that we normally ask for one to two weeks, depending on the job’s complexity, before we submit our rough concepts for your review. Of course, if you have a rush project or deadline pressure, we adjust our workflow and timing accordingly.
- Our rough concepts consists of .pdf files supplied via email or ink jet color proof sheets. They are adequate to convey what we believe is the best approach to take, taking into consideration your budget, schedule, objectives, and preferences. On the other hand, they are not so well-developed as to have wasted time and effort if we need a course correction.
- After presenting, we’ll ask for comments. The more objective and specific you can be, the better we will be able to respond. We will then revise the rough concepts into a finished one. Revision normally takes less than a week and we schedule a second presentation shortly thereafter.
- From this input further minor refinements are made as necessary. We also finalize the production timetable, and the scheduling of additional services such as photography or illustration.